My Copywriting Projects
 

Place-Based Branding

This place-based branding project titled "A Vegetation's Guide to Stadium Road" was created for ENC3252 Writing for Strategic Communication. This assignment's goal was to create a connection between a person and place. As a transfer student to the University of Florida, I knew finding vegetarian options on campus may be difficult. To make the college transition smoother for future vegetarian students, I decided to focus my place-based branding project on vegetarian meal options near Stadium Road which is at the center of UF's campus. 

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This project showcases my goal to create a more inclusive atmosphere. The University of Florida frequently markets their meal plans and the locations meal swipes and "flex bucks" can be used. While the university targets its students as a whole, they do not specifically target those with dietary restrictions. An article such as this would target their vegetarian audience.

Content Marketing Campaign 

The Content Marketing Campaign is a combination of multiple projects worked on in ENC3252 Writing for Strategic Communication. These projects included a content marketing pitch, a knowledge branding article, a signature story, a strategy presentation, and a written content marketing proposal. This campaign was created to further the social media presence and awareness of a small business in Gainesville called Feeline Good Cat Cafe. 

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Through this project I was able to demonstrate my strategy skills. I was able to evaluate the strengths and weaknesses of the company and create content that would help the company's audience better understand the offerings at Feeline Good Cat Cafe. For example, due to the lack of personal touch on the company's website, I wrote the signature story "A Personality for Everybody: Meet Our Current Residents. This story was created to tug at the audience's emotions through the individual cats currently residing at Feeline Good Cat Cafe. 

Native Advertisement

In the class ENC3252 Writing for Strategic Communication, I was challenged with writing a native advertisement and working with the attention economy. My native advertisement focuses on the Curtis M. Phillips Performing Arts Center's October performances. This assignment required me to determine the publishing site of the story and the design of the story itself. 

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This project demonstrates my creativity. Since a native advertisement is not meant to look like an advertisement to its audience, I was challenged to create one that looked like a journalistic article. Through a somewhat casual tone, I was able to minimize the promotional tone a typical advertisement would contain.